Across the United States higher education administrators are waking up to a fact leaders of enterprising colleges and universities have known for years; the student demographic is changing and institutions need to evolve to keep up. The average student is no longer an 18-22 year old full-time, residential student pursuing a degree. Today’s student is more likely to be an adult, enrolled part-time while working, and pursuing competencies to help them advance professionally. More attuned to making major purchases, non-traditional students expect a high level of engagement to enroll and stay at an institution, but they will remain with an institution throughout their career if they are served well.
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Customer Lifecycle Management and the Student Experience
Learn how customer lifecycle management systems can directly impact and improve the student experience you're delivering.
Communicating with Students
Download this white paper to learn how you can improve your relationship management to attract and retain non-traditional students.
Online Shopping: A Guide to Non-Traditional Students’ Needs and Wants
Learn how you can use online shopping's best practices to exceed expectations with your institution's digital consumer experience.
Recent from the blog
Non-Traditional Higher Ed is the New Normal
Wednesday, December 12, 2018
Non-Traditional divisions can help institutions shift to a student-as-customer mindset to meet the expectations of modern learners.
How to Create the Customer Experience Your Students Expect
Wednesday, November 14, 2018
Students expect the same level of service from your institution that they get from leading retailers. Learn how your institution can apply the same principles that eCommerce providers have mastered.
Positioning Continuing Education to Grow the Institution
Wednesday, October 31, 2018
Recap of two fascinating interviews that tell an exciting story about the place non-traditional divisions and non-credit education plays in the future of higher education.
Customer Lifecycle Management: Three Points of Attraction to Bring Today’s Students In
Tuesday, September 19, 2017
The landscape of higher education has been changing for decades – reductions in budgets, changing student demographics, and fluctuating...