Across the United States higher education administrators are waking up to a fact leaders of enterprising colleges and universities have known for years; the student demographic is changing and institutions need to evolve to keep up. The average student is no longer an 18-22 year old full-time, residential student pursuing a degree. Today’s student is more likely to be an adult, enrolled part-time while working, and pursuing competencies to help them advance professionally. More attuned to making major purchases, non-traditional students expect a high level of engagement to enroll and stay at an institution, but they will remain with an institution throughout their career if they are served well.
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Customer Lifecycle Management and the Student Experience
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Communicating with Students
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Online Shopping: A Guide to Non-Traditional Students’ Needs and Wants
Learn how you can use online shopping's best practices to exceed expectations with your institution's digital consumer experience.
Recent from the blog
The Customer Service Myth in Non-Traditional Education
Wednesday, March 23, 2016
If you’re worried that customer service is going to make students feel like customers you’re too late—they already think of themselves as customers. Across all industries, companies are doing everything they can to reduce the red tape their customers need to navigate because complexity equates to a bad customer experience.
Redefining the Student Experience in Higher Education
Thursday, March 10, 2016
Rising numbers of non-traditional students have made the customer experience central to the student experience. The consumer mindset they bring to the table is forcing colleges and universities to change the way they operate.
What Higher Education Can Learn from Online Retailers
Saturday, April 25, 2015
The Value of a Customized Shopping Experience for Students Today’s non-traditional students are savvy shoppers. They know how to find what they need on the Internet and expect all sites…
Competing in the Adult Student Marketplace
Thursday, March 26, 2015
Non-traditional students provide lucrative opportunities for institutions agile enough to respond and effectively understand their needs. Higher education is in a state of flux, and institutions need new revenue streams…